Category Archives: SEO

Testing a free tool for improving headlines

The headline for this post registers relatively high — 57.14% — on the Emotional Marketing Value scale, a measure calculated by the Advanced Marketing Institute. (Most copywriter headlines register between 30% and 40%, says the AMI.) Intriguingly, the AMI promises that … Continue reading

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3 Types of Linkworthy Content

It is an SEO truism: Having other websites link to your web content is a surefire way to boost your search engine rankings. But what exactly is linkworthy content? A post or page or site must be more than interesting. … Continue reading

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Web marketing acronyms, simplified

The abundance of web marketing acronyms can overwhelm, but this top-level overview simplifies it: Search engine marketing (SEM) activity aims to increase the appearance of a given website in search engine results pages (SERPs). SEM connotes the use of paid … Continue reading

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