Testing a free tool for improving headlines

Scientific? Spiritual? Not even a little bit.

The headline for this post registers relatively high — 57.14% — on the Emotional Marketing Value scale, a measure calculated by the Advanced Marketing Institute. (Most copywriter headlines register between 30% and 40%, says the AMI.)

Intriguingly, the AMI promises that its algorithm parses headlines using years of research to predict which words appeal to specific audiences. At least, that’s what it says on the website — last updated in 2008.

According to the EMV calculator, the post headline appeals to a reader’s spiritual side. Does that mean people feel religious about improvement? Or that free stuff gets people closer to a higher being?

I am skeptical, but I do get a thrill from free stuff, especially nifty little online calculators.

Give it a try here: http://www.aminstitute.com/headline/index.htm.

 

 

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